We look forward to a presentation by Matthew Rowe about his role in promoting the use of Canadian wool.
Matthew J. Rowe is the CEO of The Campaign for Wool in Canada and its parent organization, The Canadian Wool Council. Matthew is a graduate of Mount Allison University and is a recipient of The Queen’s Golden and Diamond Jubilee Medals. In 2021, he was invested as a member of the Worshipful Company of Woolmen in the United Kingdom and was given the Freedom of the City of London for his services to wool.
The Campaign for Wool was launched in Canada by TRH The Prince of Wales and The Duchess of Cornwall in Pictou, Nova Scotia during their 2014 May Royal Tour. The Campaign is The Prince’s global endeavour to raise awareness of the unique, natural, and sustainable benefits of wool, and currently runs across the world in 13 different countries.
As official implementing partner for the Campaign for Wool, the Canadian Wool Council (CWC) aligns stakeholders to revive the Canadian wool value chain for the benefit of creators, rural communities, and all Canadians. The CWC engages with and connects farmers, designers, manufacturers, government, academia, industry associations and the public. Through proactive media outreach, the Campaign works to raise awareness of the benefits of wool, the challenges facing producers, and opportunities for development.